Empirical evidence suggests that voters in states with direct democracy feel better prepared to cast competent votes and that they do so at a greater rate than voters elsewhere. What causal mechanism explains why the presence of direct democracy leads to better civic citizenship and differences in political behavior? We use a survey experiment in which we randomly vary the text used to describe the policy proposals to consider one possible pathway that explains higher levels of political competence among voters in initiative states. In contrast to the focus on campaign mobilization in the existing literature, we rely on insights from consumer decision theory to derive testable hypotheses about voter behavior. We find evidence that voters in initiative states approach political campaigns in a fundamentally different way than voters in noninitiative states. In particular, we show that individuals in initiative states are less susceptible to framing effects—in our experiment, strategic efforts to craft a ballot measure's title and summary.

This article seeks to uncover reasons behind the relatively high levels of third-party voting found at the state level in the early- to mid-1800s. I argue that third parties needed to develop localized bases of support from which they could expand. By analyzing Liberty Party gubernatorial voting in Vermont during the 1840s, the article shows that the party developed support in particular towns, maintained this over election cycles, and spread the party message to neighboring towns after the creation of a formal party organization. I also find that towns with strong Liberty Party support in the early 1840s continued to be strong supporters of the Free Soil Party in the 1850s. I then present evidence that early bases of Liberty Party support tended to vote at much higher levels for the Republican Party in 1855, indicating that the geographic development of an abolitionist party in the early 1840s helped in the establishment of Republican success in Vermont. These findings highlight the importance of geographic context in the development of third-party voting in the early- to mid-1800s and its connection to the rise of the Republican Party.