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Structural equation model of young farmers' intention to adopt sustainable agriculture: a case study in Bangladesh

Published online by Cambridge University Press:  15 November 2021

Apurbo Sarkar Open the ORCID record for Apurbo Sarkar [Opens in a new window] ,
Hongyu Wang ,
Airin Rahman ,
Jony Abdul Azim ,
Waqar Hussain Memon  and
Lu Qian Open the ORCID record for Lu Qian [Opens in a new window]
Apurbo Sarkar
Affiliation:
College of Economics and Management, Northwest A&F University, No.3 Taicheng Road, Yangling, Shaanxi712100, China
Hongyu Wang
Affiliation:
College of Economics and Management, Northwest A&F University, No.3 Taicheng Road, Yangling, Shaanxi712100, China
Airin Rahman
Affiliation:
School of Finance and Economics, Jiangsu University, Zhenjiang212013, China Department of Agribusiness and Marketing, Sher-E-Bangla Agricultural University, Dhaka1207, Bangladesh
Jony Abdul Azim
Affiliation:
School of International Education, Xidian University, Xian, Shaanxi710071, China
Waqar Hussain Memon
Affiliation:
School of Mechanical Engineering, Nanjing University of Science and Technology, Xiaoling Wei, Nanjing210014, China
Lu Qian*
Affiliation:
College of Economics and Management, Northwest A&F University, No.3 Taicheng Road, Yangling, Shaanxi712100, China
*
Author for correspondence: Lu Qian, E-mail: [email protected]
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Abstract

This paper aims to assess young farmers' willingness to adopt sustainable agriculture (SA) by implementing the expanded theory of planned behavior (TPB) within the northern region of Bangladesh. The outcomes attained specified that attitudes toward SA, perceived behavior control and perceived self-identity have progressive and fundamental impacts on adoption behavior and affect farmers' intentions to adopt SA's particular production mechanism. On the other hand, the social interface view toward SA is not significantly associated with the Bangladeshi farmer's adoption intention. The results also show that interconnections between social and familial pressure are not significant for sustainable farming practice adoption intentions. However, the interconnections among the psychosocial factors have a crucial role in formulating the TPB to forecast the intentional behavior for adopting SA practices. Thus, the government should highlight the advantages of several sustainable agricultural practices and circulate more detailed information regarding SA tactics to improve the knowledge gap of smallholder farmers. Furthermore, training facilities should be extended to improve the attitude and perceived self-identity of young farmers. Moreover, the formulation of structural information sharing platforms and agricultural value chain facilities should also help shape young farmers' interpersonal behavior in adopting SA practices.

Keywords

Behaviorintentionsstructural equation modelingsustainabilitysustainable agriculture
Type
Research Paper
Information
Renewable Agriculture and Food Systems , Volume 37 , Issue 2 , April 2022 , pp. 142 - 154
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Copyright
Copyright © The Author(s), 2021. Published by Cambridge University Press

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