This paper discusses the effectiveness of a web-based learning programme of English for Academic Purposes (EAP) for British students from ethnic minority backgrounds. Original web-based materials for English for Academic Purposes (EAP) were developed and 43 student volunteers participated in two different modes of learning during the 9-week long programme: through blended learning and at a distance. The study attempts to investigate which mode of delivery is more effective in terms of student retention, achievement levels and satisfaction with the programme. The study found that the blended learning mode was much more effective in student retention in this non-credit bearing programme, whilst students’ achievement levels were similar in both groups. In addition, formative and summative feedback from the students suggests that most students in both groups were satisfied with this web-based EAP programme.