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Delivering multidisciplinary public health in action – the Cardiff Food Strategy case study

Published online by Cambridge University Press:  01 January 2007

Ruth M Fairchild*
Affiliation:
Food Research Consultancy Unit, School of Health Sciences, University of Wales Institute, Cardiff, Western Avenue, Llandaff, Cardiff, CF5 2YB, UK
Maria Z Morgan
Affiliation:
Department of Dental Health and Biological Sciences, Dental School, Cardiff University, Cardiff, UK
*
*Corresponding author: Email [email protected]
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Abstract

Background

There is an increasing awareness that the provision of healthy food relies on the co-ordinated efforts of a number of diverse disciplines, not merely those traditionally linked with food. This paper documents the development of a food and health strategy, commissioned by the health alliance for the city of Cardiff, and focuses on the areas of sustainability, education and training as well as nutrition, food provision and food safety.

Objective

The aim of the strategy was to increase the uptake of a healthy, safe and sustainable diet for all those living in Cardiff.

Method

The methodology included a rapid appraisal of food initiatives operating within the city, establishing a food and health strategy working group and the production of strategy documentation. Multi-agency collaboration and consultation were key components of the approach.

Results

As the strategy developed, seven action areas became apparent, including education and training, public sector procurement and rewarding excellence. These action areas were incorporated into seven ‘action tables’, which constitute the core of the strategy. The food and health strategy document was ratified by the Local Health Alliance board in August 2004. But, far greater benefits were realised as a consequence of setting up the strategy working group. Long before the document was written, the strategy process was operating as ‘multidisciplinary public health in action’.

Conclusion

The network that comprised the food and health strategy working group was already able to commence delivery of a more integrated approach to food and health within Cardiff.

Type
Research Article
Copyright
Copyright © The Authors 2007

Food provides us with nutrition, forms a central part of our social well-being and provides employment for a large percentage of our communityReference Hitchman, Christie, Harrison and Lang1. It is accepted that food and health are inextricably linked. Diseases such as coronary heart disease, obesity, certain cancers and dental caries, and food-borne illnesses such as food poisoning, are diet-related and improvements in eating habits will enhance the population's healthReference Willett2. There is an increasing awareness that the provision of healthy food relies on the co-ordinated efforts of a number of diverse disciplines, not merely those traditionally linked with foodReference McGlone, Dobson, Dowler and Nelson3.

UK government public health policy has increased the emphasis on reducing inequalities via addressing the wider determinants of health through multi-agency and multidisciplinary working4, 5. While there is much literature devoted to outlining the benefits of this approach, there is little documented about the process of delivery. Therefore the present paper documents the process of delivering a food and health strategy for the city of Cardiff, which focuses on the areas of sustainability (tackles social, environmental and economic issues together to ensure that while we meet the needs of the present we do not compromise the outlook for future generations), education and training as well as nutrition, food provision and food safety.

The formulation of food strategies is not isolated to Wales; indeed a number of cities have developed such schemes. These obviously differ in content depending on the requirements of the local population. Examples in the UK include London6, where the development agency has devised a food strategy to benefit both the health of the local population and the city's economy, and Greater Merseyside7, where the strategy emphasises a co-ordinated approach to increasing people's access to healthy food. Toronto8 in Canada has a food charter which strives to achieve food security for the city, emphasising that all residents should have access to an adequate supply of nutritious, affordable and culturally appropriate food. In Texas, USA the focus includes school nutritionReference Combs9. All of these are predated by the extensive work carried out in the community of North Karelia, FinlandReference Pietinen, Lahti-Koski, Vartiainen and Puska10 where improvements in diet, achieved by many strategic and policy changes, formed a central part of the improvement in public health of the area.

Setting the scene

Recent changes in health care planning and delivery in Wales created an environment conducive to developing a community-focused food and health strategy. In April 2003, 22 Local Health Boards (LHBs), co-terminus with local councils, were created to encourage greater collaboration between health services and local government11. Also, Welsh Councils and LHBs were given a statutory duty to produce and implement Health, Social Care and Well Being Strategies, to address local issues affecting the health and well-being of their residents. In Cardiff, this process was to be facilitated by the Local Health Alliance (LHA), a partnership of the local authority, health service and the voluntary sector.

At this point, the Cardiff Health Alliance commissioned the development of a food and health strategy as part fulfilment of their wider Health, Social Care and Well Being Strategy activities. Food and health was further highlighted because a council member of the LHB had raised food as an issue; it was also raised as key in an audit of local factors influencing the health and well-being of residentsReference Fairchild and Morgan12, and the food that Cardiff residents eat had scope for being healthier, safer and more sustainable13Reference Collins and Flynn16.

Cardiff is relatively prosperous in comparison with much of Wales. However, it has some of the most deprived and affluent communities living alongside each other17. There are parts of the city which experience inequalities in health; for example, Butetown in South Cardiff has a higher percentage (9.6%) of low-birth-weight babies than the UK average (7.0%)17, 18. Low birth weight is linked with vascular disease, obesity and non-insulin-dependent diabetes in later lifeReference Barker19. Poor nutritional intake throughout life is also a predictor of low birth weight in future generationsReference James, Nelson, Ralph and Leather20.

The Cardiff food and health strategy was designed from the outset to be more than a ‘dust-catcher’, i.e. a written document left to gather dust on a shelf. It was intended to facilitate multidisciplinary public health in action.

Method

The aim of the strategy was to increase the uptake of a healthy, safe and sustainable diet for all those living in Cardiff. This was to be achieved via three main objectives:

  1. 1. To undertake a rapid appraisal of food initiatives operating within the city;

  2. 2. To recommend membership of, and establish, a food and health strategy working group;

  3. 3. To prepare the Cardiff food and health strategy and present it to the Cardiff LHA.

The methodology (summarised in Fig. 1) was guided by the literature, addressing inequalities in health via partnership working and existing good practice in evidenced-based approaches to public health nutritionReference Hawe and Stickney21Reference Pelletier, McCullum, Kraak and Asher24.

Fig. 1 The Cardiff Food Strategy process. LHA – Local Health Alliance

Cardiff Health Alliance commissioned a comprehensive needs-assessment exercise which brought together data traditionally held by separate agencies, such as unemployment, crime, education, housing and morbidity. This community profile provided baseline information for subsequent development of the Health, Social Care and Well Being Strategy for Cardiff, including the food and health strategy17.

Work on the Cardiff food and health strategy commenced in the spring of 2002 with a qualitative rapid appraisal of existing food initiatives operating within the city. An initial meeting between the authors, the head of the LHB's health promotion department and the LHA co-ordinator provided details of a number of local food initiatives and research. Theoretical sampling was employed to complete the search for additional projects, via initial key informant interviews and subsequent snowball methodReference Oppenheim25.

Structured annotated interviews were undertaken with representatives from 26 local food initiativesReference Oppenheim25. Questions were tailored to specific projects. However, broad themes included: duration, scope, sources of funding and geographical area covered by the project. Details were collected of the evidence base associated with the design and implementation of the initiative, as well as information regarding whether the food education delivered by the projects came from accredited sources.

Information gathered during the rapid appraisal and when reviewing the literature on nutrition and food strategiesReference Margetts, Warm, Yngve and Sjöström22, 26 highlighted the importance of five main topic areas, i.e. nutrition, food provision, food safety, food sustainability, and food education and training. Working group representation was sought from these key areas.

The authors, following the rapid appraisal process, devised a framework for the definitive strategy. The framework consisted of the existing coverage and good practice, gaps, challenges and ways of addressing the challenges associated with the food initiatives. The working group used this framework as a starting point when writing the definitive strategy documentation.

The working group met approximately bi-monthly between November 2002 and March 2004 to develop the Cardiff Food Strategy document. The strategy needed to take account of a range of international, UK, Principality and council-wide strategic documents172734. The first draft of the strategy document was completed in the spring of 2004.

Consultation formed a key component of the strategy process. In particular, the authors participated in a multi-agency and multidisciplinary Health Alliance Exposition. Here, all contributors to the wider fitness, and health, social care and well-being strategies in Cardiff were represented. A second consultation event, specifically for the food and health strategy, allowed input from key stakeholders not otherwise represented on the working group. This event involved presentations of good practice and workshops where discussion focused on progressing the food and health strategy objectives.

The strategy document itself went out to consultation, in April 2004, to approximately 100 key stakeholders, including those who had not been able to attend previous consultation events. The document was subsequently redrafted and submitted to the LHA board in the summer of 2004.

Results

The rapid appraisal identified 26 food initiatives (Table 1). Key findings are presented below; a more detailed account is given elsewhereReference Fairchild and Morgan12, Reference Morgan, Fairchild, Whitear and Jenkins35.

Table 1 Food initiatives in Cardiff

CHD – Coronary Heart Disease; CUSS – Cardiff University Social Services; UWIC – University of Wales Institute, Cardiff.

There was considerable evidence of good practice. However, initiatives did not always access food and health advice from accredited sources. For example, when interviewing a representative from one local initiative there appeared to be a lack of awareness of accredited materials already available and an over-zealous attitude to preparing them from scratch. Whilst having considerable local knowledge, those involved were not formally trained in nutrition and had not sought accredited guidance.

Interviewee 1: ‘We are preparing an updated weaning leaflet, to take account of our local community, which includes Pakistani, Somali and Bangladeshi residents.’

Interviewer: ‘Have you had any advice from the community dietetics department on this?’

Interviewee 1: ‘No, we've been doing this in-house.’

When interviewing a representative providing for the homeless in Cardiff, concerns were expressed over a lack of training:

Interviewee 2: ‘The City Centre team who do a soup run have no food hygiene training.’

In some cases there was a distinct lack of communication between initiatives, other health providers (e.g. health promotion, environmental health and community dietetics) and appropriate local government departments (education, sustainability, social services).

Interviewee 3: ‘Not many schools in Cardiff have a healthy eating policy – this could be pushed by a strategy for Cardiff.’

Interviewee 4: ‘There's a need to develop local policies to allow the transfer of info between workers from different disciplines.’

A by-product of the rapid appraisal exercise was the production of a computerised database of contacts for Cardiff-based food initiatives, which has been regularly updated throughout the strategy process.

The core working group consisted of representatives from health promotion, community dietetics, environmental health, academia (consumer science, nutrition, and public health), local government, minority ethnic groups, primary care, public health, schools including catering, and sustainable development. In addition, the working group was able to access specialists in consumer advocacy, retail/food production, trading standards and the voluntary sector, via a wider network of contacts.

The strategy document resulting from the process outlined in Fig. 1 consisted of seven action areas:

  1. 1. Public Sector Procurement;

  2. 2. Large Public Events;

  3. 3. Education and Training;

  4. 4. Targeted Age Groups;

  5. 5. Rewarding Excellence;

  6. 6. Cardiff Food ‘Industry’;

  7. 7. Cardiff-wide Strategies.

These action areas were incorporated into seven ‘action tables’ with subheadings, as presented in Table 2 using the Education and Training strategy area as an example.

Table 2 An example action area incorporated into an ‘action table’

The consultation exercises continually informed the methodology associated with the strategy (Fig. 1). The Health Alliance Exposition permitted cross-fertilisation across Health, Social Care and Well Being Strategy working groups (e.g. physical fitness, mental illness, tobacco, drugs, alcohol, homelessness) and the involvement of local community representatives, voluntary sector workers and local councillors.

There were two main outcomes of the food and health consultation event. (1) The benefit of the experience of those working in food initiatives elsewhere which were exemplars of good practice. For example, there was representation from the Powys Food Futures Programme, which supports a sustainable local food economy in rural Wales. (2) The opportunity to inform and lobby Welsh National organisations whose input is influential in policy development and implementation; for example, the Welsh Development Agency, the Food Standards Agency Wales and the Environment Agency.

Approximately 10% of those sent the consultation document responded, including representatives from the local NHS trust, local Sure Start schemes, council housing advice and benefits, and the Welsh Local Government Association. There was broad support for the strategy documentation.

Consultees were able to highlight areas which required clarification, e.g. there needed to be a greater emphasis on the relationship between statutory and non-statutory sectors. They also raised concerns about securing long-term funding to realise the strategy objectives. This had already been raised as a major issue during both the rapid appraisal exercise and working group deliberations:

Interviewee 3: ‘There are currently 36 primary and secondary schools included in the network of healthy schools … we need to limit the success of the scheme as each school should receive £200, but at this rate the funding won't cover it! … Schemes such as the Fruit Tuck Shop need to provide supply cover (£150 per half day) for teachers to attend training.’

‘Like other HSCWB strategy working groups (e.g. tobacco control) Cardiff Food Strategy is not resource-neutral … whilst some items in action tables come from peoples’ jobs, the synergism between them needs a helping hand.'

The main tangible outcome of the process has been the production of a food and health strategy document for Cardiff, which was ratified by the LHA board on the 24th August 2004 (see Fig. 1). However, far greater benefits have been realised as a consequence of the setting up of a multidisciplinary, multi-agency strategy working group. Some outcomes of the process achieved, before the strategy document was finalised, include:

  • A greater understanding of multi-sectoral food issues through discussion and debate and engagement of a wider range of partners in a wider network.

  • A proforma was devised to collate details of the Cardiff food projects. This was adapted from one originally developed by Cardiff housing department to provide information on initiatives associated with the homeless31.

  • Members of the working group jointly applying for New Opportunities (lottery) Funding, strengthening their applications by including Cardiff food and health strategy objectives.

  • A more effective working relationship between the schools catering service, Cardiff Network of Healthy Schools Scheme and the LHB's health promotion and community dietetics departments.

  • Environmental health and community dietetics working towards a more co-ordinated approach to food hygiene training for Cardiff food workers from the voluntary sector and local food initiatives.

  • Council sustainability officers, community dietetics and regulatory services collaborating to ensure information regarding food is integrated in terms of nutrition, food safety and sustainability.

  • A placement student from University of Wales Institute, Cardiff was employed by Cardiff LHB to collate and evaluate information suitable for inclusion in a resource pack to be used as part of the education and training component of the strategy.

Discussion

The Cardiff food and health strategy is unique in that it refers to food in its widest sense. The issues of sustainability, food safety, food provision, education and training are all inherent within it. This is in keeping with the recommendation of Margetts et al.Reference Margetts, Warm, Yngve and Sjöström22 that policies should be driven by health and consider wider issues like ecological sustainability. Thus, the Cardiff strategy is broader than other local and national food strategies. For example, when Snowdon and EdwardsReference Snowdon and Edwards36 described their experiences of a multi-agency food strategy in Bedfordshire there was no mention of sustainability issues. More recently, the Food and Well Being Strategy of the Food Standards Agency Wales34 focuses primarily on nutrition with food hygiene and sustainability being largely absent.

Our methodology was based on evidence addressing inequalities in health via partnership working, and existing good practice in public health nutritionReference Hawe and Stickney21Reference Pelletier, McCullum, Kraak and Asher24. However, this information was largely focused on the macro level, as opposed to the practicalities of delivering a multi-agency strategy for a local community, for which only one reference was foundReference Snowdon and Edwards36.

The rapid appraisal provided a framework for the strategy, in particular the seven action areas. It also highlighted a lack of communication between local initiative workers, which resulted in duplication of effort and in some instances a lack of awareness of the need for accredited training.

The seven strategy action areas were selected as they reflected both national and local priorities in relation to reducing inequalities in health via food-related initiatives. Public Sector Procurement provides an opportunity for an integrated approach to food. For example, Cardiff Council employs 15 000 people. Changes within this sector should improve the health not only of these workers, but also all of those living in residential and care homes and attending schools, nurseries and council venues. Pooling resources, such as manpower, facilities and equipment, has potential to achieve expenditure efficiencies and reduce wastage of time and resources.

The strategy area focusing on Large Public Events evolved because Cardiff has staged a series of national and international events in recent years, such as the 1998 European Summit and the Rugby World Cup in 1999. Food safety, provision, sustainability, and education and training will be considered when planning major events taking place in the city.

The provision of high-quality ‘food’ education and training is key to the Cardiff food and health strategy. All food initiatives need appropriately trained workers, supported by accredited professionals, to avoid the mixed messages and inconsistencies highlighted in the rapid appraisal.

The action area Targeted Age Groups was influenced by the demography of the city17. Infants, children and young people are targeted, building upon the work of Cardiff Council's Breast Feeding Strategy, the Cardiff Network of Healthy Schools, local Sure Start and Healthy Living Programmes within the city. The strategy also focuses on the elderly, especially those in residential homes.

A Welsh food hygiene award scheme successfully operates within Cardiff. The strategy aims to extend this award to include all aspects of food, i.e. sustainability, nutrition, education and training as well as food safety, in its Rewarding Excellence strategy area.

Cardiff Food ‘Industry’ refers to all providers of food to the Cardiff population, irrespective of where that food comes from. This embraces everything from the larger manufacturers, through local producers to community initiatives such as ‘box’ schemes.

It is imperative that food in its widest sense is prominent in all relevant Cardiff-wide strategies and this is the focus of the final area. The ultimate goal will be to raise the profile of food on the local political agenda.

Now that the strategy document has been ratified by the LHA board, the working group has been charged with developing an implementation plan. At this stage progress is being made on all the resource-neutral aspects of the strategy. A potential barrier to the success of the Cardiff Food Strategy is the sourcing of appropriate funding and workforce. While some objectives can and have been achieved through more effective joint working practices, one of the benefits of multi-agency working, other work requires specific dedicated resources. Consequently, realising the strategy's long-term aim of raising the profile of food on the political agenda is crucial to the successful implementation of the strategy. Resources are more likely to be made available now that common goals and ground have been established by the strategy.

Gilmore'sReference Gilmore37 concerns that multi-agency working is more rhetoric than reality may come true because the multi-agency strategy process cannot be achieved without adequate fundingReference Dowler and Caraher38 and requires a considerable time commitment to progress (Fig. 1). The strategy document consultation process, for instance, involved two mail shots and some telephone follow-up and yet yielded only a 10% response rate. The food strategy working group has proposed a more active and targeted lobbying of key target individuals to help with the implementation stage – this will require considerable commitment, time and effort. Unless there is central co-ordination, efforts to work in local partnerships with other agencies can be seriously jeopardisedReference Gilmore37. The LHA has taken the lead in commissioning a range of integrated health strategies, including social care and well-being, physical activity and food and health. Their lead has been influential in delivering ‘multidisciplinary public health in action’ as evidenced by the collaboration of the Cardiff food and health working group outlined above. To deliver ‘reality as opposed to rhetoric’ therefore, Welsh LHAs must be allowed to continue their co-ordinating role, ensuring food fits into an overall strategic plan which is adequately resourcedReference Dowler and Caraher38.

Conclusion

The work of the Cardiff food and health working group has so far been successful in achieving its original objectives and is making progress towards the overall aim of increasing the uptake of a healthy, safe and sustainable diet for all those living in Cardiff. We have documented the working group's progress towards a food and health strategy to share our approach and experiences.

The Cardiff food and health strategy is attempting to address the wider determinants of health associated with food and nutrition to ‘add years to life and life to years’Reference Lalonde39 for those living in the Welsh capital. The strategy has started to deliver this because it constitutes multidisciplinary public health in action.

Acknowledgements

The authors would like to acknowledge the assistance of the Cardiff food and health strategy working group and other multi-agency partners who contributed to the strategy. Also, we thank Ms Meera Patel for collating food initiative details using the proforma.

Working Group Members (excluding authors): Peter Draper, Sue Eakers, Christine Jenkins, Judith John, Mark Lancett, Sarah Lart, Yvonne McMeel, Alan Netherwood, Eryl Powell, Judith Sargant, Eirian Thomas, Alastair Tomlinson and Bruce Whitear.

This work was financed by a grant from the Cardiff Health Alliance.

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Figure 0

Fig. 1 The Cardiff Food Strategy process. LHA – Local Health Alliance

Figure 1

Table 1 Food initiatives in Cardiff

Figure 2

Table 2 An example action area incorporated into an ‘action table’