In late 1930, as the Great Depression deepened, the Cotton Textile Institute unveiled a plan for eliminating the employment of women and minors at night. The intent behind the national trade association's measure was to discourage cotton textile mills from operating at night, thereby breaking a cycle of overproduction and price-cutting that had beset the industry through the 1920s. Although this fact was not emphasized in public, the measure's particular target was southern mills, which, less restrained than northeastern mills by unions or state labor laws, comprised a disproportionate share of the industry's nightrunners. The Cotton Textile Institute (CTI) anticipated that ending night work for women would reduce night operation because mill tasks historically done by women were interdependent with men's tasks, and replacing women night workers with men would be expensive. Targeting women and children, rather than all employees, enabled the institute to publicize the measure as a “humanitarian” effort, rather than as a move to limit production. CTI leaders hoped that this approach would appeal to the public and—especially important—that it would head off antitrust prosecution by the Justice Department.