In this paper, we contend that business education could benefit from attention to a field of study concerned with the way in which adults learn, and their motivation as students. We warrant the assertion that, although university business faculty tend to present a conventional wisdom set in the traditional paradigm(s) of their discipline areas, there is growing need for managers and academics to reject the concept of certainty, and to be open to conflicting values, change, uncertainty, and continuous learning. Conformity to a central paradigm requires that any ideas that stray from the established path be ignored, but emerging paradigms in business theory and research increase the urgency of the need for significant changes in the traditional curriculum and methodology of business education. We consider it long overdue for students of organisations, including current and future practitioners, to participate in the dialogue and benefit from new approaches, which will challenge the community of business academics to redesign both the content and the methodology of courses.