Hostname: page-component-586b7cd67f-2plfb Total loading time: 0 Render date: 2024-11-25T17:20:08.587Z Has data issue: false hasContentIssue false
  • English
  • Français

Marketing Decision Support Systems and Australian Businesses: A Queensland Case Study and Implications Towards 2000

Published online by Cambridge University Press:  18 September 2015

Alan Buttery  and
Rick Tamaschke
Alan Buttery
Affiliation:
Department of Management, James Cook University, Tel: (077) 81 4614, Fax: (077) 81 5444, Email: [email protected]
Rick Tamaschke
Affiliation:
Graduate School of Management, University of Queensland, Tel: (07) 3365 6602, Fax: (07) 3365 6988, Email: [email protected]
Get access Rights & Permissions [Opens in a new window]

Abstract

Little is known about the extent to which the Marketing Decision Support System (MDSS) technology is currently used in Australia, or about the scope for the technology in Australia towards the year 2000. This paper reports the results of recent survey research into MDSS in Queensland by industry sector (agriculture and mining, manufacturing, construction, and services). The results suggest that there is an urgent need to boost the pace of MDSS development in all industry sectors, and that this should be given a high priority in government policy initiatives to enhance Australia's competitive advantage. It is possible, otherwise, that the present gap in information usage between Australia and its competitors will widen, with consequent negative implications for the nation's current account deficit, foreign debt and unemployment.

Type
Research Article
Information
Journal of Management & Organization , Volume 3 , Issue 1 , January 1997 , pp. 51 - 58
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1997

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Australian Bureau of Statistics (1996 and earlier) Australian Economic Indicators Cat 1350 Canberra: AGPSGoogle Scholar
Australian Bureau of Statistics (1996 and earlier) The Queensland Year Book Cat 1301.3 Brisbane: AGPSGoogle Scholar
Beddall, DP (1990) Small Business in Australia — Challenges and Opportunities, Recommendations and Main Conclusions Report of the House of Representatives Standing Committee on Industry, Science and Technology Canberra: AGPSGoogle Scholar
Buttery, A and Tamaschke, R (1992) ‘Australia's Needs and Management Education’ Management Decision Vol 30 No 7 pp 18–24CrossRefGoogle Scholar
Buttery, EA and Buttery, EM (1988) ‘A Computerised Decision Support System for the Control and Development of Marketing’ Information Management Vol 3 No 4 pp 42–48Google Scholar
Boon, LE and Kurtz, DL (1971) ‘Marketing Information Systems: Current Status in American Industry’ Marketing in Motion: Relevance in Marketing Allvine, FC (Ed) Proceedings AMA Conference Chicago pp 163–167Google Scholar
Brien, RH and Stafford, JE (1968) ‘Marketing Information Systems: A New Dimension for Marketing Research’ Journal of Marketing Vol 23 No 3 pp19–23CrossRefGoogle Scholar
Buzzell, RDCox, DF and Brown, RV (1969) Marketing Research and Information Systems McGraw-HillGoogle Scholar
Carper, WB (1977) ‘Human factors in MIS’ Journal of System Management Vol 28 Part II pp 48–50Google Scholar
Choffray, JM and Lilien, GL (1986) ‘A Decision Support System for Evaluating Sales Prospects and Launch Strategies for New Products’ Industrial Marketing Management Vol 15 pp75–85CrossRefGoogle Scholar
Cox, DF and Good, RE (1967) ‘How to Build a Marketing Information System’ Harvard Business Review Vol 45 pp 145–154Google Scholar
Crissy, LJE and Mossman, FH (1977) ‘Matrix Models for Marketing Planning: An Update and Expansion’ MSU Business Topics Vol 25 No 4 pp 17–26Google Scholar
Department of Industry Technology and Commerce (1991) Small Business in Australia, First Annual Report Canberra: AGPSGoogle Scholar
Eason, KD (1982) ‘The Process of Introducing Information Technology’ Behaviour and Information Technology Vol 1 No 2CrossRefGoogle Scholar
Eisenhart, T (1990) ‘After 10 Years of Marketing Decision Support Systems, Where's the Payoff?’ Business Marketing 06 pp 46–51Google Scholar
Fletcher, KButtery, A and Deans, K (1988) ‘The Structure and Content of the Marketing Information System: A Guide for Management’ Marketing Intelligence and Planning in Action Vol 6 No 4 pp 27–35.CrossRefGoogle Scholar
Fletcher, KP (1983) ‘Information Systems in British Industry’ Management Decision Vol 21 No 2 pp 25–36CrossRefGoogle Scholar
Harrison, SR and Tamaschke, RHU (1994) Statistics for Business, Economics and Management Sydney: Prentice-HallGoogle Scholar
Higby, MA and Farah, BN (1991) ‘The Status of Marketing Information Systems, Decision Support Systems and Expert Systems in the Marketing Functions of US Firms’ Information and Management Vol 20 pp 29–35CrossRefGoogle Scholar
Jobber, David (1977) ‘Marketing Information Systems in US and British Industry’ Management Decision Vol 15 No 2 pp 2–8CrossRefGoogle Scholar
McLeod, R and Rogers, JC (1985) ‘Marketing Information Systems: The Current Status in Fortune 1000 Companies’ Journal of Management Education Systems Vol 15 No 4 pp 57–75Google Scholar
Mumford, E (1981) ‘Participative System Design Structure and Method’ Systems, Objectives, Solutions No 1Google Scholar
Wiltshire, FM (1971) Department of Trade and Industry Report of the Committee on Small Business Canberra: AGPSGoogle Scholar