THE WEB
Love at First Site? A Study of Website Advertising Effectiveness
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- 01 July 2003, pp. 25-33
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Research Article
Media and Message Effects on DTC Prescription Drug Print Advertising Awareness
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- 18 August 2003, pp. 180-193
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Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
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- 03 March 2004, pp. 381-389
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3D ISSUE-STUDENTS
Developing a Cost-effective Brand Loyalty Program
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- 24 September 2003, pp. 301-309
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Research Article
A New Scale to Assess Children's Attitude toward TV Advertising
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- 03 March 2004, pp. 390-399
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3D ISSUE-STUDENTS
Estimating Advertising Effects on Sales in a Competitive Setting
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- 24 September 2003, pp. 310-321
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Research Article
Consumer Response to Print Prescription Drug Advertising
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- 18 August 2003, pp. 194-206
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THE WEB
Measuring Web Advertising Effectiveness in China
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- 01 July 2003, pp. 34-49
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What Do Customers Consider Important in B2B Websites?
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- 01 July 2003, pp. 50-61
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Research Article
Developing a Scale to Measure the Interactivity of Websites
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- 18 August 2003, pp. 207-216
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Effects of Structural and Perceptual Factors on Attitudes toward the Website
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- 03 March 2004, pp. 400-409
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3D ISSUE-STUDENTS
Gender and E-Commerce: An Exploratory Study
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- 24 September 2003, pp. 322-329
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Research Article
Effects of Configuration and Exposure Levels on Responses to Web Advertisements
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- 18 August 2003, pp. 217-229
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OBSERVATIONS
Message Order Effects and Gender Differences in Advertising Persuasion
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- 24 September 2003, pp. 330-341
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MEASUREMENT
Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry
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- 01 July 2003, pp. 62-77
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Research Article
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
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- 03 March 2004, pp. 410-418
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MANAGEMENT SLANT
Management Slant
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- 24 September 2003, pp. 342-344
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MEASUREMENT
Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
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- 01 July 2003, pp. 78-85
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POINT OF VIEW
How Advertising Affects Consumers
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- 18 August 2003, pp. 230-234
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Research Article
Comment on “American Media and the Smoking-related Behaviors of Asian Adolescents”
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- 03 March 2004, pp. 419-430
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