Research Article
Editorial: Novus Ordo Seclorum for the Journal of Advertising Research?
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- 01 July 2003, p. 1
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EDITORIAL
Editorial: Robert K. Merton
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- 18 August 2003, p. 137
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Age-specific or Cohort?
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- 24 September 2003, p. 251
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Editorial: Some Key Questions
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- 03 March 2004, p. 345
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CONSUMER RESPONSES
American Media and the Smoking-related Behaviors of Asian Adolescents
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- 01 July 2003, pp. 2-11
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3D ISSUE-STUDENTS
Factors Affecting Online Advertising Recall: A Study of Students
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- 24 September 2003, pp. 252-267
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Research Article
Practitioners' Evolving Views on Product Placement Effectiveness
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- 18 August 2003, pp. 138-149
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The Case for Greater Agency Involvement in Strategic Partnerships
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- 03 March 2004, pp. 346-352
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What Drives Renewal of Sponsorship Principal/Agent Relationships?
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- 03 March 2004, pp. 353-360
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3D ISSUE-STUDENTS
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
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- 24 September 2003, pp. 268-280
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Research Article
Business Perceptions of the Role of Billboards in the U.S. Economy
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- 18 August 2003, pp. 150-161
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CONSUMER RESPONSES
Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents”
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- 01 July 2003, pp. 12-13
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3D ISSUE-STUDENTS
Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?
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- 24 September 2003, pp. 281-292
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CONSUMER RESPONSES
Effects of Differential Enhancements on Mail Response Rates
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- 01 July 2003, pp. 14-15
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OBSERVATIONS
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies
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- 03 March 2004, pp. 361-369
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Research Article
Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings
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- 18 August 2003, pp. 162-172
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CONSUMER RESPONSES
Do Customers Believe in Automobile Industry Rebate Incentives?
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- 01 July 2003, pp. 16-24
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Research Article
The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
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- 18 August 2003, pp. 173-179
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The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
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- 03 March 2004, pp. 370-380
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3D ISSUE-STUDENTS
Email Advertising: Exploratory Insights from Finland
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- 24 September 2003, pp. 293-300
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