EDITORIAL
Editorial: Why Look into Media Planning?
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- 12 October 2005, p. 1
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Research Article
A Vision of Media Planning in 2010
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- 12 October 2005, pp. 2-4
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Getting Ready for the Next Generation of Marketing Communications
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- 12 October 2005, pp. 5-8
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Managing Brand Experience: The Market Contact Audit™
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- 12 October 2005, pp. 9-16
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A Critical Review of “Managing Brand Experience: The Market Contact Audit™”
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- 12 October 2005, pp. 17-18
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Simultaneous Media Experience and Synesthesia
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- 12 October 2005, pp. 19-26
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Television Optimizers: Did They Change the Way We Do Business?
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- 12 October 2005, pp. 27-33
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Avoiding Television Advertising: Some Explanations from Time Allocation Theory
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- 12 October 2005, pp. 34-48
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The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
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- 12 October 2005, pp. 49-59
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Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
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- 12 October 2005, pp. 60-72
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A Managerial Investigation into the Product Placement Industry
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- 12 October 2005, pp. 73-92
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A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
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- 12 October 2005, pp. 93-123
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Perceptions of Handbills as a Promotional Medium: An Exploratory Study
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- 12 October 2005, pp. 124-131
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Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
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- 12 October 2005, pp. 132-139
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Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
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- 12 October 2005, pp. 140-153
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Management Slant
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- 12 October 2005, pp. 155-158
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