Health and pleasure resorts constitute a distinctive, numerous and important kind of industrial town. But they, and the service industries which are central to their economies, have hardly been studied from a social conflict and industrial relations perspective. This paper opens out this theme by analysing a strike in the catering trades in San Sebastián, at the time Spain's largest and most prestigious seaside resort, at the height of the holiday season in August. The course of the strike is charted in its economic and political context, and the reasons for its outbreak, and for an ensuing attempt to escalate it into a local general strike, are analysed. Particular attention is paid to the status in the labour market of the camareros or hotel, restaurant and café waiters who withdrew their labour, and to reactions to the strike among local media who were deeply conscious of the importance to San Sebastián's staple industry of sustaining a carefully-constructed image of tranquillity and security. Comparisons are made with British resort experiences in the turbulent years between 1916 and 1921, and further work on this theme is urged, especially for this important period.