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Posivotes, recommandations et autres «j'aime» : les heuristiques numériques d'acceptabilité sociale comme vecteur d'homogénéisation en contexte délibératif

Published online by Cambridge University Press:  04 February 2020

Philippe A. Duguay
Philippe A. Duguay*
Affiliation:
Université du Québec à Montréal, 405 Rue Sainte-Catherine Est, Montréal, QCH2L 2C4
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Résumé

Mobilisant un sondage avec un devis expérimental, cet article cherche à comprendre l'effet que peuvent avoir les heuristiques numériques d'acceptabilité sociale sur la capacité de convaincre. L'expérience expose les répondants à un article de nouvelle sur les réfugiés syriens et irakiens et, selon le traitement, à un fil de discussion comprenant différentes heuristiques numériques d'acceptabilité sociale. L’étude démontre que la présence d'un fil de discussion modifie l'effet à court terme que peut avoir l'article d'actualité initial et démontre également et surtout la façon dont les heuristiques numériques d'acceptabilité sociale ont un effet d'amplification sur la capacité de convaincre et les émotions évoquées par les commentaires. Chaque unité d'heuristique ou chaque recommandation n'augmente pas nécessairement d'autant le pouvoir de convaincre des commentaires associés et, pour les commentaires que les individus ne sont pas prédisposés à appuyer, servent plutôt à consolider les attitudes préexistantes et à polariser.

Abstract

Abstract

Using a survey experiment, this article investigates the effect of digital heuristics of social acceptability and their capacity to convince. The experiment presented respondents with a news article on Syrian and Iraqi refugees, as well as, depending on the treatment, a comment thread including various digital heuristics of social acceptability. Results found that comment threads on social media and traditional media platforms change the short-term effect that a news article has on attitudes. The article also illustrates that digital heuristics of social acceptability have an amplifying effect on the capacity of specific comments to convince or evoke emotions. Data showed that each unit of digital heuristics, or each recommendation, did not necessarily increase a given comment's capacity to convince, but instead increased the effect of comments that respondents were already predisposed to approve or disapprove of, contributing to the short-term consolidation of preexistent attitudes and polarization.

Keywords

Discussions en ligneheuristiques numériquespolarisationréfugiéstoléranceDigital heuristicsonline discussionpolarizationrefugeestolerance
Type
Research Article/Étude originale
Information
Canadian Journal of Political Science/Revue canadienne de science politique , Volume 53 , Issue 2: Special Section: COVID-19 Short Research Papers , June 2020 , pp. 421 - 437
Copyright
Copyright © Canadian Political Science Association (l'Association canadienne de science politique) and/et la Société québécoise de science politique 2020

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