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Big data in the new media environment

Published online by Cambridge University Press:  26 February 2014

Matthew Brook O'Donnell ,
Emily B. Falk  and
Sara Konrath
Matthew Brook O'Donnell
Affiliation:
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA [email protected]@asc.upenn.eduhttp://cn.isr.umich.edu
Emily B. Falk
Affiliation:
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA [email protected]@asc.upenn.eduhttp://cn.isr.umich.edu Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248. [email protected]://www.iPEARlab.org
Sara Konrath
Affiliation:
Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248. [email protected]://www.iPEARlab.org
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Abstract

Bentley et al. argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east–west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 94 - 95
Copyright
Copyright © Cambridge University Press 2014 

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