Hostname: page-component-586b7cd67f-t7czq Total loading time: 0 Render date: 2024-11-25T08:05:02.599Z Has data issue: false hasContentIssue false
  • English
  • Français

The other angle of Maslow's pyramid: How scarce environments trigger low-opportunity-cost innovations

Published online by Cambridge University Press:  20 November 2019

Jordane Boudesseul Open the ORCID record for Jordane Boudesseul [Opens in a new window]  and
Cathy Rubiños
Jordane Boudesseul
Affiliation:
Instituto de Investigación Científica, Universidad de Lima, Lima 33, Perú[email protected]
Cathy Rubiños
Affiliation:
Departamento Académico de Marketing y Negocios Internacionales, Universidad del Pacífico, Lima 11, Perú[email protected] Centro de Investigación de la Universidad del Pacífico, Universidad del Pacífico, Lima 11, Perú.
Get access Rights & Permissions [Opens in a new window]

Abstract

Is it true that innovation occurs only in abundant environments? Baumard defends that increased standards of living are a necessary condition for a change in life history strategy to help understand the Industrial Revolution. Here, we argue that many examples of innovations occur in scarce environments when there is near-zero opportunity cost. We suggest potential psychological pathways to explain this dual-cognitive process.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 42 , 2019 , e195
Check for updates
Copyright
Copyright © Cambridge University Press 2019 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Garcia, R. & Calantone, R. (2002) A critical look at technological innovation typology and innovativeness terminology: A literature review. The Journal of Product Innovation Management 19(2):110–32. Available at: https://doi.org/10.1111/1540-5885.1920110.Google Scholar
Grinblatt, M. & Keloharju, M. (2009) Sensation seeking, overconfidence, and trading activity. The Journal of Finance 64(2):549–78. Available at: https://doi.org/10.1111/j.1540-6261.2009.01443.x.Google Scholar
Reij, C. & Waters-Bayer, A. (2014) Farmer innovation in Africa: A source of inspiration for agricultural development. Routledge.Google Scholar
Sampson, R. J., Raudenbush, S. W. & Earls, F. (1997) Neighborhoods and violent crime: A multilevel study of collective efficacy. Science 277(5328):918–24. Available at: https://doi.org/10.1126/science.277.5328.918.Google Scholar
Song, X. M. & Montoya-Weiss, M. M. (1998) Critical development activities for really new versus incremental products. Journal of Product Innovation Management 15(2):124–35. Available at: https://doi.org/10.1111/1540-5885.1520124.Google Scholar
Verhoeven, M. & van der Kroon, S. (1999) Are innovative farmers innovative in spreading the news? A research after innovative and non-innovative farmers in the Kilolo and Njombe Divisions of south Tanzania. MSc thesis, Wageningen Agricultural University, The Netherlands.Google Scholar