“We'd like to cut down the trees with nature in mind.” So declared Suzuki Takehiko, director of the Shōsenkyō Kankō Kyōkai (Shōsen Gorge Tourism Association), in August 2008. Part of Japan's Chichibu-Tama-Kai National Park, Shōsen Gorge has for decades been labeled the country's “most beautiful valley.” Years of deforesting meant that when the park was founded in 1950, little stood between tourists and the majestic rock formations for which the gorge is most famous. But by the turn of the twenty-first century visitors were frustrated that trees were now blocking much of the view. The park's laissez-faire approach to the valley's vegetation did not threaten its ecosystems—trees are hardly invasive species there. But this economically disadvantaged part of Japan depended on a steady stream of tourists who wanted to see cliffs, not trees; some even claimed that the trees were depriving the valley of its beauty. So Suzuki argued that “trees” (part of nature) should be felled so that people could have a better view of “nature” (the gorge). Despite Suzuki's appeal, most of the trees still stand and in fact are highlighted in the park's promotional materials. The Shōsen Gorge Tourism Association's website features images of colorful trees growing beside, and out of, majestic crags; in some pictures trees effectively obscure the cliffs. A banner running near the top of the website declares Shōsen Gorge the most beautiful in Japan, full of the [many] wonders of nature (Nihon ichi no keikokubi o hokoru “Shōsenkyō” wa shizen no subarashisa ga ippai desu).