The central problem for social science is to explain social order. How do people manage to live together? One can discern two ways of answering that question. The first view is normative and communal: people learn from their culture customs that provide an internal compass guiding them to act in ways that minimize conflict and ensure comity. The second view is rationalistic and individualistic: order is created by explicit and implicit agreements entered into by self-seeking individuals to avert the worst consequences of their predatory instincts. In the first view, order is natural and prior to any social contract or government institution; in the second, it is contrived and dependent on agreements and sanctions. Rules are obeyed in the first case because they have moral force, in the second because they convey personal advantage. In the first view, compliance is automatic and general; in the second, it is strategic and uncertain.
The normative view has been under heavy attack for several decades for at least three reasons: it seems to imply a complacent functionalism; it appears to minimize or deny the value of conflict; and it lacks the theoretical power found in the assumption that people always seek their own interests. I believe that one can grant, up to a point, all of these objections and still be left dissatisfied with the alternative, namely, that social order is contrived, based on calculation, and dependent on individual assent.