Judging by public tone, style, and ideological emphasis alone, the casual observer of U.S. foreign policy is impressed by the novelty of the Carter Administration’s approach toward Southern Africa. Kissinger had stressed America’s tangible interests, sought alliances with ideological “enemies” to advance or at least to protect those interests, and operated a clever, manipulative and secretive diplomacy with calculated ambiguity. The Carter Administration now seems to espouse once more American ideals and principles, open diplomacy for announced clearly-stated objectives, and decision-making by consent. But what is really involved is a reversion to the active use of ideology and salesmanship to manage its political and economic interests. It is of a piece with “helping our little brown brothers” in Puerto Rico, Cuba, and the Philippines, making the world “safe for democracy” and saving Vietnam from Communism.