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Chapter 7 - Nonchan's Dream

NHK morning serialized television novels

Published online by Cambridge University Press:  22 September 2009

Dolores Martinez
Affiliation:
School of Oriental and African Studies, University of London
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Summary

Introduction

Contemplating a society through the window of its artistic productions is an activity fraught with peril: there will always be distortion, for art is necessarily a selective representation of society and its multiple ideologies. This is as true of sixteenth-century England viewed through the glass of Shakespeare, as it is of the United States distorted in the mirror of Dallas, or more recently, in the soap opera parody Twin Peaks. Morning serialized television novels (Asa no renzoku terebi shôsetsu, hereafter “morning dramas” or asadora) are no exception to this. However, for various reasons connected with the genre, production methods, the nature of its audience (in large part women), and NHK's own agenda, this form of television drama is a revealing instance of the contradictory ideologies that go into making modern Japan.

In a nutshell, the dramas proclaim an ideology of “social progress” with regard to the status of women: promoting the ideal of women working outside the home, but at the same time holding up for emulation traditional values such as filial loyalty and self-sacrifice. A complex negotiation can be seen to be taking place between this rhetoric of progress and the stipulations of Japanese tradition.

Type
Chapter
Information
The Worlds of Japanese Popular Culture
Gender, Shifting Boundaries and Global Cultures
, pp. 133 - 152
Publisher: Cambridge University Press
Print publication year: 1998

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  • Nonchan's Dream
  • Edited by Dolores Martinez, School of Oriental and African Studies, University of London
  • Book: The Worlds of Japanese Popular Culture
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511470158.008
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  • Nonchan's Dream
  • Edited by Dolores Martinez, School of Oriental and African Studies, University of London
  • Book: The Worlds of Japanese Popular Culture
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511470158.008
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Nonchan's Dream
  • Edited by Dolores Martinez, School of Oriental and African Studies, University of London
  • Book: The Worlds of Japanese Popular Culture
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511470158.008
Available formats
×