Book contents
- Frontmatter
- Contents
- List of Figures
- List of Tables
- Acknowledgments
- 1 Introduction
- 2 Dialogue: A Standard for Campaign Discourse
- 3 Understanding Campaigns: Background, Theory, and Methods
- 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns
- 5 Duck or Punch? Dialogue in a California Gubernatorial Election
- 6 Dialogue and Its Effects in Contemporary American Elections
- 7 Explaining and Predicting the Occurrence of Dialogue
- 8 Conclusion: Toward More Substantive Campaign Discourse
- Appendix A Analysis of the Model of Campaigns in Mass Elections
- Appendix B Experimental Procedures
- References
- Index
Index
Published online by Cambridge University Press: 18 November 2009
- Frontmatter
- Contents
- List of Figures
- List of Tables
- Acknowledgments
- 1 Introduction
- 2 Dialogue: A Standard for Campaign Discourse
- 3 Understanding Campaigns: Background, Theory, and Methods
- 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns
- 5 Duck or Punch? Dialogue in a California Gubernatorial Election
- 6 Dialogue and Its Effects in Contemporary American Elections
- 7 Explaining and Predicting the Occurrence of Dialogue
- 8 Conclusion: Toward More Substantive Campaign Discourse
- Appendix A Analysis of the Model of Campaigns in Mass Elections
- Appendix B Experimental Procedures
- References
- Index
- Type
- Chapter
- Information
- The Winning MessageCandidate Behavior, Campaign Discourse, and Democracy, pp. 177 - 181Publisher: Cambridge University PressPrint publication year: 2002