Skip to main content Accessibility help
×
Hostname: page-component-586b7cd67f-t7czq Total loading time: 0 Render date: 2024-11-22T16:09:12.582Z Has data issue: false hasContentIssue false

3 - How 360° Deals Homogenized Country Music

from Part I - Industry

Published online by Cambridge University Press:  03 February 2023

Paula J. Bishop
Affiliation:
Bridgewater State University
Jada E. Watson
Affiliation:
University of Ottawa
Get access

Summary

Critics of commercial country music say that the music is homogenous, cliché, and that the so-called bro-country subgenre has taken over. This chapter uses interviews with hit songwriters in Nashville to examine the social and structural factors that influence the way songwriters practice their craft. One such factor, the “360 deal,” is a type of recording contract introduced as a way for record labels to recoup some of the revenue lost with the decline of recorded music sales. Though these contracts are legal agreements between artists and their labels, they have entirely restructured the careers of professional songwriters and the music that they create. This analysis of country music in the twenty-first century is based on a deep understanding of the occupational arrangements that underlie the creation of songs to argue for understanding the structures that shape the songwriting community as critical to the formation of country songs.

Type
Chapter
Information
Whose Country Music?
Genre, Identity, and Belonging in Twenty-First-Century Country Music Culture
, pp. 41 - 54
Publisher: Cambridge University Press
Print publication year: 2022

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×