Wagner’s relation to Italy and Italian culture has been explored numerous times in relation to his criticisms of Italian opera, where potential reinterpretations of this starkly negative assessment sit alongside analytical readings of Italianate style in certain works. This chapter moves past that tradition, situating biographical and familial contexts for Wagner’s stated dislike of Rossinian opera alongside his deep attachment to Venice, and the progressive importance his works acquired within Italy, evidenced by commercial interests that paired locomotive travel with tours of Lohengrin, Rienzi, and the Ring and the Wagnerian characters that formed advertising emblems for the Liebig meat company.