Suppose you are running a company that provides proofreading services to publishers. You employ people who sit in front of screens, correcting written text. Spelling errors are the most frequent problem, so you are motivated to hire proofreaders who are excellent spellers. Therefore, you decide to give your job applicants a spelling test. It isn’t hard: throw together 25 words, and score everyone on a scale of 0–25. You are now a social scientist, a specialist called a psychometrician, measuring “spelling ability.”