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16 - Hunger

from Part II - Saviors

Published online by Cambridge University Press:  19 January 2023

Zachary Shore
Affiliation:
Naval Postgraduate School, Monterey, California
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Summary

As the winter of 1947 approached, millions of Europeans faced the horror of mass starvation. A combination of wartime destruction, postwar drought, and the coldest winter in memory was crippling production. The United States had already sent as much surplus grain as it had available, but Europe needed an additional 100 million bushels, if it was to avoid an apocalypse. There was simply no more to send – at least, not until Truman enlisted the aid of a savvy advertising executive named Charles Luckman. Under Luckman’s leadership, the government embarked on a campaign to persuade Americans to eat less in order to make more food available for shipment overseas. But Luckman’s campaign would have to overcome the fierce opposition from individual and industries that demanded America’s needs come first.

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Chapter
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This Is Not Who We Are
America’s Struggle Between Vengeance and Virtue
, pp. 224 - 237
Publisher: Cambridge University Press
Print publication year: 2023

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  • Hunger
  • Zachary Shore, Naval Postgraduate School, Monterey, California
  • Book: This Is Not Who We Are
  • Online publication: 19 January 2023
  • Chapter DOI: https://doi.org/10.1017/9781009203418.018
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  • Hunger
  • Zachary Shore, Naval Postgraduate School, Monterey, California
  • Book: This Is Not Who We Are
  • Online publication: 19 January 2023
  • Chapter DOI: https://doi.org/10.1017/9781009203418.018
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Hunger
  • Zachary Shore, Naval Postgraduate School, Monterey, California
  • Book: This Is Not Who We Are
  • Online publication: 19 January 2023
  • Chapter DOI: https://doi.org/10.1017/9781009203418.018
Available formats
×