Published online by Cambridge University Press: 30 March 2023
This chapter covers the value-adding segments of television GVC’s media delivery phase. Media delivery begins when the final production master has been approved and the programme is ready to be distributed to audiences via various channels and platforms. The segments are: publication, transmission, and reception. The chapter argues that broadcasters had been in charge of the full transmission process of tasks deemed core to their business. Today, media delivery is externalised to the market and devolved to a network of suppliers that collaborate along the value chain. While some suppliers work solely for the media and entertainment sector, some are no ordinary firm, but tech giants that have developed deep global capabilities and can leverage an unprecedented infrastructure to deliver content to and from (almost) any location in the world. They gain further leverage by being cross-sectoral, serving clients across multiple industries. The chapter identifies these global (or transnational first-tier suppliers) and analyses their key features.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.