Book contents
- Television in the Streaming Era
- Development Trajectories in Global Value Chains
- Television in the Streaming Era
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Introduction
- 1 Global Communication and the GVC Framework
- 2 The Making of a Digital GVC
- 3 The Rise of Networks
- 4 The Rise of Platforms
- 5 Technology Designed for Scale
- 6 Infrastructure Built at Scale
- 7 Content Production
- 8 Media Delivery
- 9 Digital Disruption, Firm Behaviour, and Industry Structure
- 10 The Transnational Media Firm
- 11 Formulating GVC-Oriented Policies
- Conclusion
- Personal Communications and Interviews by the Author
- Notes
- References
- Index
Conclusion
Published online by Cambridge University Press: 30 March 2023
- Television in the Streaming Era
- Development Trajectories in Global Value Chains
- Television in the Streaming Era
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Introduction
- 1 Global Communication and the GVC Framework
- 2 The Making of a Digital GVC
- 3 The Rise of Networks
- 4 The Rise of Platforms
- 5 Technology Designed for Scale
- 6 Infrastructure Built at Scale
- 7 Content Production
- 8 Media Delivery
- 9 Digital Disruption, Firm Behaviour, and Industry Structure
- 10 The Transnational Media Firm
- 11 Formulating GVC-Oriented Policies
- Conclusion
- Personal Communications and Interviews by the Author
- Notes
- References
- Index
Summary
Television has become a digital value chain that with the advent of streaming has entered the digital economy. Scale is a necessity in this economy in which oligopolistic markets prevail. The technology and infrastructure are designed and deployed at scale, and a similar logic drives M&A activities among lead firms and suppliers alike (Chapters 3–9). Platforms too work best at scale, not least because of network effects that can be exploited to full tilt in a digital environment (Chapters 4 and 10).
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- Television in the Streaming EraThe Global Shift, pp. 189 - 192Publisher: Cambridge University PressPrint publication year: 2023