Technological Innovation: Oversights and Foresights

James G. March

doi:10.1017/CBO9780511896613

Technological Innovation

Oversights and Foresights

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The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.

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Contents

Frontmatter
pp i-iv
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Contents
pp v-vi
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Contributors
pp vii-viii
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Foreword
pp ix-xii
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Preface
pp xiii-xvi
- By Raghu Garud, New York University, New York, NY, Praveen Rattan Nayyar, New York University, New York, NY, Zur Shapira, New York University, New York, NY
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Section I - Introduction
pp 1-2
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1 - Technological innovation: Oversights and foresights
pp 3-10
- By Raghu Garud, New York University, New York, NY, Praveen Nayyar, New York University, New York, NY, Zur Shapira, New York University, New York, NY
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Section II - Learning to flip coins
pp 11-12
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2 - On flipping coins and making technology choices: Luck as an explanation of technological foresight and oversight
pp 13-19
- By Jay B. Barney, Ohio State University, Columbus, OH
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3 - Technological choices and the inevitability of errors
pp 20-40
- By Raghu Garud, New York University, New York, NY, Praveen Nayyar, New York University, New York, NY, Zur Shapira, New York University, New York, NY
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4 - Rational entrepreneurs or optimistic martyrs? Some considerations on technological regimes, corporate entries, and the evolutionary role of decision biases
pp 41-68
- By Giovanni Dosi, University of Rome, “La Sapienza,” Rome, Italy, Dan Lovallo, University of Pennsylvania, Philadelphia, PA
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Section III - Tailoring fits
pp 69-70
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5 - Cognition and capabilities: Opportunities seized and missed in the history of the computer industry
pp 71-94
- By Richard N. Langlois, University of Connecticut, Storrs, CT
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6 - Changing the game of corporate research: Learning to thrive in the fog of reality
pp 95-110
- By John Seely Brown, Xerox Corporation, PARC, Palo Alto, CA
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7 - Environmental determinants of work motivation, creativity, and innovation: The case of R&D downsizing
pp 111-126
- By Teresa M. Amabile, Harvard University, Boston, MA, Regina Conti, Brandeis University, Waltham, MA
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Section IV - Remembering to forget
pp 127-128
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8 - Local rationality, global blunders, and the boundaries of technological choice: Lessons from IBM and DOS
pp 129-146
- By Joseph F. Porac, University of Illinois, Champaign, IL
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9 - On the dynamics of forecasting in technologically complex environments: The unexpectedly long old age of optical lithography
pp 147-166
- By Rebecca Henderson, Massachusetts Institute of Technology, Cambridge, MA
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10 - Three faces of organizational learning: Wisdom, inertia, and discovery
pp 167-180
- By Daniel Levinthal, University of Pennsylvania, Philadelphia, PA
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11 - Organizational entrepreneurship in mature-industry firms: Foresight, oversight, and invisibility
pp 181-213
- By Mariann Jelinek, College of William and Mary, Williamsburg, VA
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12 - Minimizing technological oversights: A marketing research perspective
pp 214-230
- By Jehoshua Eliashberg, University of Pennsylvania, Philadelphia, PA, Gary L. Lilien, Pennsylvania State University, University Park, PA, Vithala R. Rao, Cornell University, Ithaca, NY
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Section V - (S)Top management and culture
pp 231-232
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13 - Firm capabilities and managerial decision making: A theory of innovation biases
pp 233-259
- By Janet E. L. Bercovitz, University of California, Berkeley, CA, John M. de Figueiredo, University of California, Berkeley, CA, David J. Teece, University of California, Berkeley, CA
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14 - Organization responsiveness to environmental shock as an indicator of organizational foresight and oversight: The role of executive team characteristics and organizational context
pp 260-278
- By Johann Peter Murmann, Columbia University, New York, NY, Michael L. Tushman, Columbia University, New York, NY
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15 - Technological innovation, learning, and leadership
pp 279-305
- By Andrew H. Van de Ven, University of Minnesota, Minneapolis, MN, David N. Grazman, University of Southern California, Los Angeles, CA
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16 - Risky lessons: Conditions for organizational learning
pp 306-324
- By Baruch Fischhoff, Carnegie Mellon University, Pittsburgh, PA, Zvi Lanir, Institute for Strategic Thought and Practice, Tel Aviv, Israel, Stephen Johnson, Decision Research, Eugene OR
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17 - Exploiting enthusiasm: A case study of applied theories of innovation
pp 325-342
- By Gideon Kunda, Tel Aviv University, Ramat Aviv, Israel
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Section VI - Clearing the fog
pp 343-344
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18 - Beating the odds: Towards a theory of technological innovation
pp 345-354
- By Raghu Garud, New York University, New York, NY, Praveen Nayyar, New York University, New York, NY, Zur Shapira, New York University, New York, NY
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Author Index
pp 355-360
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Technological Innovation

Oversights and Foresights

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Contents

Frontmatter
pp i-iv

Contents
pp v-vi

Contributors
pp vii-viii

Foreword
pp ix-xii

Preface
pp xiii-xvi

Section I - Introduction
pp 1-2

1 - Technological innovation: Oversights and foresights
pp 3-10

Section II - Learning to flip coins
pp 11-12

2 - On flipping coins and making technology choices: Luck as an explanation of technological foresight and oversight
pp 13-19

3 - Technological choices and the inevitability of errors
pp 20-40

4 - Rational entrepreneurs or optimistic martyrs? Some considerations on technological regimes, corporate entries, and the evolutionary role of decision biases
pp 41-68

Section III - Tailoring fits
pp 69-70

5 - Cognition and capabilities: Opportunities seized and missed in the history of the computer industry
pp 71-94

6 - Changing the game of corporate research: Learning to thrive in the fog of reality
pp 95-110

7 - Environmental determinants of work motivation, creativity, and innovation: The case of R&D downsizing
pp 111-126

Section IV - Remembering to forget
pp 127-128

8 - Local rationality, global blunders, and the boundaries of technological choice: Lessons from IBM and DOS
pp 129-146

9 - On the dynamics of forecasting in technologically complex environments: The unexpectedly long old age of optical lithography
pp 147-166

10 - Three faces of organizational learning: Wisdom, inertia, and discovery
pp 167-180

11 - Organizational entrepreneurship in mature-industry firms: Foresight, oversight, and invisibility
pp 181-213

12 - Minimizing technological oversights: A marketing research perspective
pp 214-230

Section V - (S)Top management and culture
pp 231-232

13 - Firm capabilities and managerial decision making: A theory of innovation biases
pp 233-259

14 - Organization responsiveness to environmental shock as an indicator of organizational foresight and oversight: The role of executive team characteristics and organizational context
pp 260-278

15 - Technological innovation, learning, and leadership
pp 279-305

16 - Risky lessons: Conditions for organizational learning
pp 306-324

17 - Exploiting enthusiasm: A case study of applied theories of innovation
pp 325-342

Section VI - Clearing the fog
pp 343-344

18 - Beating the odds: Towards a theory of technological innovation
pp 345-354

Author Index
pp 355-360

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Technological Innovation

Oversights and Foresights

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