This chapter explores the experience of Greece in the aftermath of the Eurozone crisis as a lens through which to view the problems women encountered there and in other parts of Europe. The chapter also considers the role that women might play in the progress towards economic recovery from the financial crisis and the more recent COVID-19 pandemic. We advocate measures that address empowerment and development of women in society and not just as economic actors. This matters for sustainable value creation for which the Sustainable Agenda 2030 requires women’s equal representation to influence corporations’ achievement of sustainable value creation and to improve their sustainability performance. From this perspective, our discussion of the role women play and the impact of policies on women brings the gender aspects of value creation under the spotlight and is in keeping with the discourse on sustainability and development internationally, gender equality featuring, for example, as one of the Sustainable Development Goals established in 2015.