Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- 1 Introduction
- 2 Illustrative Examples
- 3 How Do the Rules of the Competitive Game Change?
- 4 Elected Officials and Coalitions
- 5 Coalition Building
- 6 Public Opinion Strategies
- 7 Regulators
- 8 Advocacy Strategies with Regulators
- 9 Preemption
- 10 Windows of Opportunity
- 11 SBM in Society
- 12 Competitive Strategy versus SBM
- Glossary
- References
- Index
6 - Public Opinion Strategies
Published online by Cambridge University Press: 02 November 2023
Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Preface
- Acknowledgments
- 1 Introduction
- 2 Illustrative Examples
- 3 How Do the Rules of the Competitive Game Change?
- 4 Elected Officials and Coalitions
- 5 Coalition Building
- 6 Public Opinion Strategies
- 7 Regulators
- 8 Advocacy Strategies with Regulators
- 9 Preemption
- 10 Windows of Opportunity
- 11 SBM in Society
- 12 Competitive Strategy versus SBM
- Glossary
- References
- Index
Summary
Voters are the MVP of any coalition if they are engaged with the coalitions Agenda. How should a business publicly articulate its agenda in order to maximize voter engagement? Or, alternatively, how can messaging reduce the publics engagement with the opposing coalitions agenda? This chapter deals with these questions.
- Type
- Chapter
- Information
- Strategy Beyond MarketsPolitical Economy from the Firm's Perspective, pp. 66 - 83Publisher: Cambridge University PressPrint publication year: 2023