How stylistically sophisticated can the use of morpholexical/morphosyntactic variation be? By focusing on the range of social meanings that can be articulated by ‘levelled were’ (e.g., she were funny) – a regionally restricted variant of the type most frequently studied in sociolinguistics – this chapter explores the extent to which social meanings are fixed by a variant’s enduring association with place. It first considers how children acquire linguistic variation and the extent to which this process interacts with their ability to vary grammatical items stylistically. The analysis then explores how levelled were patterns by social class, parental place of birth, and community of practice at Midlan High. It provides evidence that all of these factors play a role in the use of levelled were, but that the most robust correlation is with community of practice. This data is used to argue that grammatical variants can mark distinctive social styles and personas, and that speakers can adapt their use of variation providing that (i) they have access to a range of variants, and (ii) that they are motivated to use them by virtue of its utility to them as a social symbol.