It may seem farfetched to imagine the American new right as the appropriate inheritors of the civil rights tradition. But from their rise as a far-right fringe in the late 1970s to the diffusion of their politics in the PC debates beginning in the late 1980s, the new right systematically poached progressive political discourse. By the end of the 1980s, the relationships among a cluster of concepts and their easy association with political positions (for example, family=right; culture or identity=left) had broken down. This labor on discursive terrain was not simply a series of rhetorical appropriations between two easily defined sides but marked a careful gambit in which the new right challenged the meaning and practical effects of civil rights by refiguring the idea which had once secured them.

The partially secularized new right of the 1980s entered politics through adoption of an identity, modeled, ironically enough, on the last entrant into civil rights claims: the most articulately voiced identity of the 1980s – “gay” identity. But combating the proliferating ethnic, sexual, and other identities required more from these rightists than simply adopting their own name.