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Published online by Cambridge University Press: 03 November 2022
The book opens with a discussion of the theoretical importance of the rise of social media, focusing on the way that decreases in transaction costs of communication change the potential for populations to solve their collective action problem. In addition, it highlights the historical importance of social media as a data source, with scholars having access to the communications of the public en masse for the first time. The cheapness and accessibility of this data democratizes data collection efforts, which changes the nature of research questions that can be asked by scholars.
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