Chapter 4 tracks how the tutela procedure came to attain a central place in Colombian life, as people were inundated with opportunities to learn about the new constitution, including through media campaigns, popular television shows, board games, and comics. Over time, the tutela became “vernacularized,” and Colombians not only talked about the tutela procedure but transformed the word tutela in several different verb forms. Colombians developed a set of beliefs about the possibilities created by the new constitution, and these beliefs – whether accurate or inaccurate in relation to the constitutional text – drove claim-making using the tutela procedure, which in turn ensured the social embedding of the constitution.