Book contents
- Frontmatter
- Table of Contents
- Notes on Contributors
- List of Figures
- Acknowledgments
- Introduction: The Slumdog Phenomenon
- SLUMDOG AND THE NATION
- SLUMDOG AND THE SLUM
- SLUMDOG AND BOLLYWOOD
- SLUMDOG'S RECEPTIONS
- Chapter 10 Why the Sun Shines on Slumdog
- Chapter 11 Slumdog Celebrities
- Chapter 12 Slumdog Millionaire and the New Middlebrow
- Chapter 13 Slumdog Comprador: Coming to Terms with the Slumdog Phenomenon
- Chapter 14 The Life-Cycle of Slumdog Millionaire on the Web
- Conclusion: Jai Who?
- Select Bibliography
- Films Cited
- Index
Chapter 14 - The Life-Cycle of Slumdog Millionaire on the Web
from SLUMDOG'S RECEPTIONS
Published online by Cambridge University Press: 05 May 2013
- Frontmatter
- Table of Contents
- Notes on Contributors
- List of Figures
- Acknowledgments
- Introduction: The Slumdog Phenomenon
- SLUMDOG AND THE NATION
- SLUMDOG AND THE SLUM
- SLUMDOG AND BOLLYWOOD
- SLUMDOG'S RECEPTIONS
- Chapter 10 Why the Sun Shines on Slumdog
- Chapter 11 Slumdog Celebrities
- Chapter 12 Slumdog Millionaire and the New Middlebrow
- Chapter 13 Slumdog Comprador: Coming to Terms with the Slumdog Phenomenon
- Chapter 14 The Life-Cycle of Slumdog Millionaire on the Web
- Conclusion: Jai Who?
- Select Bibliography
- Films Cited
- Index
Summary
Introductory Note
In the spring of 2009, Thomas Elsaesser asked his graduate seminar to jointly undertake a specific case study — of the British made, Hollywood-produced, India-claimed, surprise hit Slumdog Millionaire (2008) — in order to reconstruct the various discourses that are involved in locating and stabilizing the authorial, generic, ideological and national “identities” for a contemporary independent film of the kind that shows up at film festivals and makes up the loose category of “world cinema.” In this case, the seminar chose a film that started its life as an underdog but gradually emerged as a festival favorite. First spurned by the majors, even orphaned and sold as DVD-fodder by its parent production company, Warner Bros, Slumdog Millionaire went on to become a multiple Oscar-winner, an “issue” film and an international classic.
The purpose of the case study was to look at the way the meaning, title, perception and identity of such a hybrid festival film can (sometimes unexpectedly) change over a particular time period in the act or process of reception, especially if one factors in not only critics and commentators but nationally and linguistically specific, globally connected internet social networks and fan communities. Reception becomes not just meaning-making but involves acts of appropriation, of owning and disowning. These become integral parts of a film's identity and nationality, which are thus no longer pre-defined and static but evolve across dynamic processes of interaction, contestation and debate that internet tools now allow us to follow and track in real time. In place of the reception history of a film, we therefore propose to speak of its life-cycle, to indicate the multi-dimensional, fluid and dynamic processes which now must complement the analysis of the meaning or intention ascribed to a film by various communities, interest groups and experts.
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- The 'Slumdog' PhenomenonA Critical Anthology, pp. 179 - 200Publisher: Anthem PressPrint publication year: 2013
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