Book contents
- Silicon Valley Bank
- Silicon Valley Bank
- Copyright page
- Contents
- Figures
- Tables
- 1 The Bank for the Innovation Economy
- 2 The Origin of the Idea
- 3 Bank Atrophy and Outliers
- 4 The Stanford Professor and Two Bankers
- 5 Be Different from the Beginning
- 6 Against All Odds
- 7 Convincing the Banking Regulators
- 8 SVB Tech Lending and the Birth of Venture Debts
- 9 Leveraging the VC Relationships for Expansion
- 10 Into the Premature Future and Banks’ Almost Embrace of ESG
- 11 SVB’s Sudden Death and Lessons Learned from Banking Innovators
5 - Be Different from the Beginning
Published online by Cambridge University Press: 08 February 2024
- Silicon Valley Bank
- Silicon Valley Bank
- Copyright page
- Contents
- Figures
- Tables
- 1 The Bank for the Innovation Economy
- 2 The Origin of the Idea
- 3 Bank Atrophy and Outliers
- 4 The Stanford Professor and Two Bankers
- 5 Be Different from the Beginning
- 6 Against All Odds
- 7 Convincing the Banking Regulators
- 8 SVB Tech Lending and the Birth of Venture Debts
- 9 Leveraging the VC Relationships for Expansion
- 10 Into the Premature Future and Banks’ Almost Embrace of ESG
- 11 SVB’s Sudden Death and Lessons Learned from Banking Innovators
Summary
Apple Computer, Inc. released its “Think Different” campaign in 1997 to mark the return of Steve Jobs and to resurrect the struggling computer company. The Think Different campaign “got an audience that once thought of Apple as semi-cool, but semi-stupid to suddenly think about the brand in a whole new way.”1 Interestingly, be different is what Silicon Valley Bank (SVB) embraced and practiced from its beginning in 1983. The Bank distinguished itself from the crowded banking sector by serving entrepreneurs in the region since the early 1980s. At the time SVB was formed and officially named, “Silicon Valley” was considered unattractive for banking to capture the public attention and adopted the available moniker.
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- Information
- Silicon Valley BankThe Rise and Fall of a Community Bank for Tech, pp. 95 - 117Publisher: Cambridge University PressPrint publication year: 2024