Tracks Shakespeare's emergence as a print author, noting that his first publications were a pair of narrative poems which, though intended primarily to secure aristocratic patronage, proved to be singularly successful commercially. The earliest publication history of Shakespeare's individual plays is mapped in detail, with particular attention being given to the career of Thomas Millington, who, in effect, provided 'proof of concept' that Shakespeare publishing was a worthwhile venture. Andrew Wise's subsequent success in publishing Shakespeare titles is also noted. The fact that the plays were, initially, published anonymously is registered, as is the fact that many of the earliest editions offered significantly attenuated texts. Some speculation is offered as to the derivation of these shortened texts. The chapter notes that, by the end of the first decade of the seventeenth century, Shakespeare was well established as a recognised print author as well as a successful playwright.