This chapter examines the relationship between excess and the ways that Romantic novels were envisioned as in – or out of – fashion. As industrial production ramped up in the early nineteenth century, supplying consumers with mass-produced luxuries of all types, so too was the popular novel conceptualized as a consumer good, an object to buy and display as much as a text to read. The chapter begins with Maria Edgeworth’s Belinda, analysing the novel’s focus on fashion, advertising, work, and value. Moving forward to the 1810s, it then discusses several novels by Minerva author ‘Miss Byron’, among others, to demonstrate how authors used the idea of fashion to defend the novel and make visible the often-ignored labour of its authors. The excesses of overspending consumers become a metaphor for the glut of the literary market, while the notion of luxury as always created by someone’s work – but also as essentially commodified and interchangeable – implicates the novel in a commercial system that challenges the hierarchies of strictly literary valuations.