Book contents
- Rethinking Markets in Modern India
- Rethinking Markets in Modern India
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- 1 Markets in Modern India: Embedded, Contested, Pliable
- 2 Banking in the Bazaar: The Nattukottai Chettiars
- 3 Space in Motion: An Uneven Narrative of Urban Private Property in Bombay
- 4 Magic of Business: Occult Forces in the Bazaar Economy
- 5 Vernacular Capitalism, Advertising, and the Bazaar in Early Twentieth-Century Western India
- 6 The Artifice of Trust: Reputational and Procedural Registers of Trust in North Indian “Informal” Finance
- 7 Mandi Acts and Market Lore: Regulatory Life in India’s Agricultural Markets
- 8 The Market and the Sovereign: Politics, Performance, and Impasses of Cross-LOC Trade
- 9 Brandism vs. Bazaarism: Mediating Divinity in Banaras
- 10 Black Money in India: Fighting Specters and Fostering Relations
- 11 Market Making in Punjab Lotteries: Regulation and Mutual Dependence
- 12 Liquid Assets: Transactional Grammars of Alcohol in Jharkhand
- 13 Building on Sand? Criminal Markets and Politics in Tamil Nadu
- Index
- References
4 - Magic of Business: Occult Forces in the Bazaar Economy
Published online by Cambridge University Press: 24 September 2020
Book contents
- Rethinking Markets in Modern India
- Rethinking Markets in Modern India
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- 1 Markets in Modern India: Embedded, Contested, Pliable
- 2 Banking in the Bazaar: The Nattukottai Chettiars
- 3 Space in Motion: An Uneven Narrative of Urban Private Property in Bombay
- 4 Magic of Business: Occult Forces in the Bazaar Economy
- 5 Vernacular Capitalism, Advertising, and the Bazaar in Early Twentieth-Century Western India
- 6 The Artifice of Trust: Reputational and Procedural Registers of Trust in North Indian “Informal” Finance
- 7 Mandi Acts and Market Lore: Regulatory Life in India’s Agricultural Markets
- 8 The Market and the Sovereign: Politics, Performance, and Impasses of Cross-LOC Trade
- 9 Brandism vs. Bazaarism: Mediating Divinity in Banaras
- 10 Black Money in India: Fighting Specters and Fostering Relations
- 11 Market Making in Punjab Lotteries: Regulation and Mutual Dependence
- 12 Liquid Assets: Transactional Grammars of Alcohol in Jharkhand
- 13 Building on Sand? Criminal Markets and Politics in Tamil Nadu
- Index
- References
Summary
This chapter explores the role and function of occult forces in South Asian bazaars. Drawing mainly, but not exclusively, on material from eastern South Asia, it challenges the repeated attempts by scholars to read these forces along functionalist lines. Instead, it demonstrates that there is a substantial body of formalized textual knowledge which theorizes the nature, role, and application of these forces. This knowledge is available, in the bazaar itself, in a specialized genre of printed books. The chapter argues against mapping the knowledge produced in these books within the category of “religion,” since the emphasis on belief and bounded identities that have become germane to modern ideas of “religion” are inapplicable to the practices of the occult bazaar. The occult bazaar, it is argued, should be treated as a distinctive sphere of abstraction that is separate from, though interacting with, the more formalized and well-known abstraction of “the economy.”
- Type
- Chapter
- Information
- Rethinking Markets in Modern IndiaEmbedded Exchange and Contested Jurisdiction, pp. 85 - 115Publisher: Cambridge University PressPrint publication year: 2020
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