Chapter 7 outlines the strategies that can be used throughout all stages of the research to maximise its impact. It highlights the importance of developing groups of stakeholders who can act in an advisory capacity throughout the study, ensuring the study is relevant, but also facilitating the incorporation of findings into changes in practice. The chapter also proposes the establishment of regular feedback loops, where findings from the study are shared on a continuous basis and not only after the study has ended. The frequency and format of feedback is also discussed and the chapter proposes different alternatives for disseminating information (i.e. traditional written reports, infographics, videos, podcasts, etc.).