Limited research has been devoted to investigating assumptions about competition dynamics established through a neoliberal lens. Advocates argue that competition fosters innovation and benefits consumers by incentivizing private enterprises to develop better products or services at competitive prices compared to their rivals. Critics argue that competition exacerbates inequality by disproportionately rewarding high achievers. Rewarding high achievers reflects the meritocratic aspect of competition, which has been widely assumed to be rooted in the individualistic culture of Western countries. Contrary to this assumption, the ideology of meritocratic competition thrived in ancient collectivist Asian countries. Moreover, the assumed linear relationship between individualism, competition, and inequality is contradicted by economic literature, which suggests more individualistic nations display lower income inequality. Despite extensive economic and cultural examination of competition, competition’s political dimensions remain understudied. This interdisciplinary book challenges conventional assumptions about competition, synthesizing evidence across economics, culture, and politics.