Normalisation, Assimilation and Accommodation
from Part IV - Theoretical Integration
Published online by Cambridge University Press: 19 December 2020
Chapter 10 offers a theoretical integration of the various social influence modalities discussed in previous chapters. It starts by examining the historical evolution of common sense in processes of intersubjectivity and inter-objectivity; social influences are the mechanisms that regulate the normalisation, assimilation and accommodation of new ideas and practices. The chapter elaboratesthe cyclone model of social influence that integrates these three mechanisms in a dynamic and underdetermined process of social change. The chapter summarises the key tenets of the various modalities of social influence in a Periodic Table of Social Influence. The Periodic Table identifies modalities and their properties in the modes of intersubjective and inter-objective interaction, namely face-to-face, mass mediation and designed artefacts. This Periodic Table of Social Influence will support and catalyse further empirical scholarship and investigations concerning social influence that remain highly pertinent in current society.
To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.
Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Find out more about the Kindle Personal Document Service.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.
To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.