Three months after the creation of the Emergency Committee in Psychology in August 1940, the National Research Council sponsored a Conference on Psychological Factors in Morale. Twenty-five psychologists attended the two-day meeting, held in Washington. Gordon Allport, a social psychologist at Harvard who served as APA president in 1939, chaired the sessions. Organizational problems dominated the agenda, particularly the relation of the Emergency Committee to morale work. Discussion revealed a generational split, with younger members of the conference expressing some misgivings about organizing under the wing of the newly formed Emergency Committee. Allport thought the issue of morale merited wide consideration: “is not morale so gigantic a problem that it ought to feature large in the work of the NRC and not be located as a tail to the Emergency Committee's kite?” He argued that it might be best to “assemble a mixed group of social scientists” as a subcommittee.

Allport, slightly senior to the younger group of social psychologists, was well aware of his role as a representative of their interests in the psychological establishment. In addition to his prominent Harvard perch, he had been the first APA president to be identified with the field of social psychology. Before the conference, he had been involved in the Committee for National Morale, a civilian initiative organized by Arthur Upham Pope, a Persian art expert who had been active in similar efforts during the First World War.