In 1783, Edmund Burke thundered:

It was a speech that brought together themes developed over three decades of pejorative discourse about the East Indies and those who ventured there from the British Isles. The men and women who went to the East Indies and returned were portrayed as venal, uncouth nabobs and nabobinas. They were depicted as disconnected from the moral restraints of polite society and corrupted culturally with wealth unnaturally acquired. They were the stuff of satire in pamphlet, picture and play. At best they were ridiculous in their pretentions. At worst, they were disruptors of the rightful order, displacers of the landed gentry and debasers of the middling ranks.

No doubt the vociferousness of that public discourse persuaded some that a career in the East Indies was to be avoided. But that same discourse also conveyed and reinforced another motif which served to encourage rather than dissuade; that of the East Indies as a place of abundant opportunities for the acquisition of wealth. Certainly, there appears to have been no appreciable difference in the propensity of Cumbrians to seek success in the East Indies. Prior to Burke's speech in 1783, around 129 Cumbrian men are known to have been appointed or licensed to the East Indies. At least a further 241 Cumbrian were appointed or licensed from 1783 to 1829. Nevertheless, the deep ambivalence evident in the British Isles about East Indies ventures cannot be ignored. It shaped the Cumbrian encounter with the East Indies. The way in which Cumbrians expressed and managed the ambivalences around the East Indies encounter demonstrates the nuanced and contingent nature of success.