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7 - Who or What Is Running Strategy?

from Part II - The Three Epochs of Strategy

Published online by Cambridge University Press:  14 July 2023

Robin Holt
Affiliation:
University of Bristol Business School
Mike Zundel
Affiliation:
University of Liverpool Management School
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Summary

Chapter 7 begins the task of unpacking contemporary information technologies. Taking leave from Soshana Zuboff’s critique of surveillance capitalism, we suggest a further step beyond anthropocentric ideas of control. We discuss how organizational forms such as platforms and systems like Enterprise Resource Planning products, have come to ‘run’ organizations, but in ways that also extend, replace and veil human cognition, in often imperceptibly powerful ways. And yet, these widely connected networks, the computational apparatuses, intelligent algorithms and digital media are fundamentally indifferent to what they ‘replace’. They no longer bring anything near, moreover there is no-one to whom such pictures and things can be brought. Agency, not just human agency, but all agency, is dissipated into brief small blips.

Type
Chapter
Information
The Poverty of Strategy
Organization in the Shadows of Technology
, pp. 203 - 243
Publisher: Cambridge University Press
Print publication year: 2023

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