Book contents
- The Poverty of Strategy
- The Poverty of Strategy
- Copyright page
- Dedication
- Epigraph
- Contents
- Figures
- Table
- Acknowledgements
- Introduction: Strategy as the Basic Question of Organization?
- Part I Authenticity
- Part II The Three Epochs of Strategy
- 4 Technē: Creating Organizational Forms from the Earth
- 5 Technology, Machinery and Giving Over to the General in Strategic Practice
- 6 Strategy as World Picture
- 7 Who or What Is Running Strategy?
- 8 Machine Intelligence and the Rhythms of Predictability
- 9 Strategy No Longer Thinks in Terms of Human Beings
- Part III The Open
- Index
9 - Strategy No Longer Thinks in Terms of Human Beings
from Part II - The Three Epochs of Strategy
Published online by Cambridge University Press: 14 July 2023
- The Poverty of Strategy
- The Poverty of Strategy
- Copyright page
- Dedication
- Epigraph
- Contents
- Figures
- Table
- Acknowledgements
- Introduction: Strategy as the Basic Question of Organization?
- Part I Authenticity
- Part II The Three Epochs of Strategy
- 4 Technē: Creating Organizational Forms from the Earth
- 5 Technology, Machinery and Giving Over to the General in Strategic Practice
- 6 Strategy as World Picture
- 7 Who or What Is Running Strategy?
- 8 Machine Intelligence and the Rhythms of Predictability
- 9 Strategy No Longer Thinks in Terms of Human Beings
- Part III The Open
- Index
Summary
Chapter 9 entangles strategy and cybernetics, as well as links between military funding and research development culminating in a discussion of the organizational force of neural nets and with this the increasing inability to ask questions of existence. Understanding the workings of these apparatuses has long become a matter for a limited number of experts, and even those are unable to really know how such nets compute themselves, in speeds and complexities that far outstretch human cognition. Glitches and errors, as well as idling, faulty codes, offer, we suggest, openings through which we might glimpse the nature of these new realities, yet rather than welcome, these seem to be subject to the continual attention of interface innovation and ‘good’ design that serve only to further veil access and awareness of the modern human’s captivation in technological environments. With this slipping away of consciousness arises a poverty in world that finally negates the possibility for conscience through self-knowing. The question of existence, and thus the capacity for strategy, have vanished; and there is no possibility of return to a pre-technological life to find a new entry point into the question of existence.
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- The Poverty of StrategyOrganization in the Shadows of Technology, pp. 276 - 312Publisher: Cambridge University PressPrint publication year: 2023