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6 - Strategy as World Picture

from Part II - The Three Epochs of Strategy

Published online by Cambridge University Press:  14 July 2023

Robin Holt
Affiliation:
University of Bristol Business School
Mike Zundel
Affiliation:
University of Liverpool Management School
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Summary

Chapter 6 reaches the end of our foray into Heidegger’s analysis of technology. The chapter examines Sloan’s memoirs of General Motors and identifies a cybernetic fantasy of control in the ghost-written account, laid bare by the increasing inability of technological systems to reveal anything; and where humans are not even the ordinary fabricators anymore, the earth merely becomes a globe, that is gridded and dug over. The invention of the radio that for Heidegger heralded an epoch of the nearness of the distant and the gigantic, soon eclipsed any real nearness to being and to the world (and so also the possibility of pluralistic appearances in spaces such as the polis), was itself soon itself eclipsed by technologies no longer need to bring ‘any-thing’ near, where things and pictures and meaning and desires and ends are giving way to patterns and correlations; the cycles of the Gestell become one continual switching (there ‘is’ nothing as such to extract, unlock, store etc.., save for information).

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Chapter
Information
The Poverty of Strategy
Organization in the Shadows of Technology
, pp. 182 - 202
Publisher: Cambridge University Press
Print publication year: 2023

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  • Strategy as World Picture
  • Robin Holt, University of Bristol Business School, Mike Zundel, University of Liverpool Management School
  • Book: The Poverty of Strategy
  • Online publication: 14 July 2023
  • Chapter DOI: https://doi.org/10.1017/9781316577141.009
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  • Strategy as World Picture
  • Robin Holt, University of Bristol Business School, Mike Zundel, University of Liverpool Management School
  • Book: The Poverty of Strategy
  • Online publication: 14 July 2023
  • Chapter DOI: https://doi.org/10.1017/9781316577141.009
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Strategy as World Picture
  • Robin Holt, University of Bristol Business School, Mike Zundel, University of Liverpool Management School
  • Book: The Poverty of Strategy
  • Online publication: 14 July 2023
  • Chapter DOI: https://doi.org/10.1017/9781316577141.009
Available formats
×