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from Part I - The Fundamentals of Public Opinion
Published online by Cambridge University Press: 01 November 2024
This chapter focuses on critical concepts that underlie our conceptualization of public opinion, including the link between the public and those who govern, public opinion’s stability, opinion as an attitude, and convergence. Pollsters need to understand these concepts to do their job properly. This chapter seeks to answer the questions: Why is public opinion important? Is it stable? and What is the role of emotions in opinion formation?
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