Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-xbtfd Total loading time: 0 Render date: 2024-11-06T07:01:52.382Z Has data issue: false hasContentIssue false

Chapter 5 - Ek Haseenah Thi (There Once Was a Maiden): The Vanishing Middle Class and Other Neoliberal Thrills

Published online by Cambridge University Press:  05 March 2014

Get access

Summary

Escape routine. Escape mundane. Escape usual. These 2—3 bedroom apartments with fitted modular kitchen and air conditioning in every room are specially designed to keep the world outdoors. You can hear your own body pumping, gurgling, and finally drifting off to sleep under a star clad universe when the world is whispering… in awe of your escape.

The above quote from a burgeoning industry in housing in gated communities evocatively captures the narcissism of buying one's way out of the sharpening inequalities that have accompanied India's turn to neoliberalism. With names such as Hamilton Court, Regency Park, Windsor Manor, Malibu Towne, Beverly Hills, Orange County, Boulder Hill, Sierra or Hiranandani Chelsea, these privatized enclosures are concrete manifestations of the desire to escape the world that lies just outside their walls. But, as the ad clarifies, the pleasure of the escape rests upon the envy of others left far below.

These high-rises stand out as sparkling lighthouses in a sea of darkness when routine power outages submerge the surrounding areas in darkness. Security guards, surveillance cameras and identity checks jealously guard these private enclosures, including their own schools, playgrounds, walking paths and health spas. Accompanying this privatization of living space is a culture of consumption equally walled and guarded in malls and multiplexes.

Type
Chapter
Information
The Politics of Time and Youth in Brand India
Bargaining with Capital
, pp. 107 - 120
Publisher: Anthem Press
Print publication year: 2013

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure [email protected] is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×