Plebeian Consumers Book contents
- Plebeian Consumers
- Cambridge Latin American Studies
- Plebeian Consumers
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgments
- Introduction
- 1 Consumers, Citizens, and the Republican Project
- 2 From Ferias to Tiendas
- 3 Zarazas, Bayetas, and Bogotanas
- 4 Machetes, Axes, and Foreign Tools
- 5 Books, Hats, and “Foreign” Coats
- 6 Soap, Pills, and Toiletries
- Epilogue
- Glossary
- Bibliography
- Index
- Series page
6 - Soap, Pills, and Toiletries
Domesticating Foreign Goods
Published online by Cambridge University Press: 18 December 2024
- Plebeian Consumers
- Cambridge Latin American Studies
- Plebeian Consumers
- Copyright page
- Dedication
- Contents
- Figures
- Acknowledgments
- Introduction
- 1 Consumers, Citizens, and the Republican Project
- 2 From Ferias to Tiendas
- 3 Zarazas, Bayetas, and Bogotanas
- 4 Machetes, Axes, and Foreign Tools
- 5 Books, Hats, and “Foreign” Coats
- 6 Soap, Pills, and Toiletries
- Epilogue
- Glossary
- Bibliography
- Index
- Series page
Summary
Chapter 6 turns to the consumption of patent medicines and toiletries and their impact on the Colombian market. By following their distribution, it explores the mechanisms and strategies employed by foreign manufacturers to infiltrate the market and gain widespread attention. It also shows how producers of patent medicines were the first to introduce modern advertising techniques to Colombians. As a result of such advertising, popular sectors were gradually incorporated into the world of foreign nostrums and toiletries, embracing the ideas that these commodities promoted and enforced. In spite of this, as the chapter demonstrates, Colombian men and women still transformed and domesticated their uses and their meanings in interesting and often unpredictable ways.
- Type
- Chapter
- Information
- Plebeian ConsumersGlobal Connections, Local Trade, and Foreign Goods in Nineteenth-Century Colombia, pp. 178 - 210Publisher: Cambridge University PressPrint publication year: 2024