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4 - Making sense of trust across cultural contexts

Published online by Cambridge University Press:  05 June 2012

By
Alex Wright  and
Ina Ehnert
Edited by
Mark N. K. Saunders ,
Denise Skinner ,
Graham Dietz ,
Nicole Gillespie  and
Roy J. Lewicki
Alex Wright
Affiliation:
Open University Business School, UK
Ina Ehnert
Affiliation:
University of Bremen
Mark N. K. Saunders
Affiliation:
University of Surrey
Denise Skinner
Affiliation:
Coventry University
Graham Dietz
Affiliation:
University of Durham
Nicole Gillespie
Affiliation:
University of Queensland
Roy J. Lewicki
Affiliation:
Ohio State University
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Summary

Summary

In this chapter we argue that one way of better understanding how people make sense of trust across cultures is by framing it as a social construction. This recognizes the fluidity and unevenness of trust, thereby questioning any notion of trust being fixed or static. Although trust as a social construction has been recognized before, we argue that the fuller consequences of this have not been explored adequately. Within this chapter we aim to address this, conceptualizing trust as constituted within cultural contexts that are themselves ongoing social constructions. We also discuss how actors construct social phenomena and focus on the role of narrative in this process, leading us to conceptualize trust as a narrative process. Subsequently we discuss a possible research agenda to improve our knowledge of trusting across cultures, and propose research questions to help achieve this.

Introduction

This chapter presents an argument that one way of understanding better how people make sense of trust is by framing it as a social construction. By doing this the fluidity and unevenness of trust is recognized, which questions any notion of trust being fixed or static. This leads us to advocate an understanding of trust in its verb form. Trust as a social construction has been recognized before (e.g. Child and Möllering, 2003; Lewis and Weigert, 1985), but we believe the fuller consequences of this have not been adequately explored. We do this and conceptualize trust as constituted within cultural contexts that are themselves ongoing social constructions.

Type
Chapter
Information
Organizational Trust
A Cultural Perspective
 , pp. 107 - 126
Publisher: Cambridge University Press
Print publication year: 2010

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