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Published online by Cambridge University Press: 19 March 2021
Chapter 1 introduces the main protagonists of the book, olive oil and wine, and discusses the book’s overarching theories and methods. These include the idea of cultural commodity, entanglement, value construction, and cultural economy. The introduction also includes a discussion of the role of climate change from the Bronze Age to the Archaic era and its effects on olives and grapes.
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